Brand Identity
I built the visual identity and print system for Luxury Barber, a men's grooming shop in Perchtoldsdorf, Austria. Deep green, gold and a restrained typographic setup carry across business cards, gift vouchers, product packaging and outdoor advertising.
02 / The challenge
Luxury Barber wanted to read as a premium men's grooming shop rather than a generic salon.
Its printed pieces shared no design language, so a voucher, a product label and a price list could each look like they came from a different business. Whatever I designed also had to survive small-format printing, product labels and large outdoor formats.
03 / The solution
I set a palette of deep green, gold and neutrals, then locked the logo and its supporting elements into one layout system: fine borders, fixed margins, a short type hierarchy.
From there I adapted the system to business cards, gift vouchers, grooming product packaging, a service price list, stationery, tote bags and outdoor advertising. Each piece keeps the same skeleton and bends only where its format or print process demands it.
04 / The result
Luxury Barber now shows one face at every point a customer touches the brand.
Colour, type and layout repeat often enough that people recognise the shop before they read the name. The system leaves room for signage, social content and further packaging.
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If you need a website, identity, logo, interface, or a redesign that helps your project appear more clearly, we start from understanding the idea and then work out the right step.
