Brand Identity
Brand identity for Gaingrow, an advertising agency — logo mark, geometric pattern system, brand colors, typography, and stationery.
02 / The challenge
An advertising agency's identity has to impress two audiences: business clients who expect professionalism, and creative prospects who expect range. Gaingrow needed a system that could do both without becoming difficult to reproduce across printed materials.
03 / The solution
I built the identity around a geometric pattern made from modular shapes and a bold color palette. The pattern adapts to the format — full background, border detail, or texture — while the logo mark stays restrained so the pattern carries the expressive weight. I applied the system to business cards, letterhead, envelopes, and folders.
04 / The result
Gaingrow has a visual system that holds together from a business card to a folder cover. The logo, colors, and pattern work as a consistent set across all stationery, with print mockups ready for production handoff.
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If you need a website, identity, logo, interface, or a redesign that helps your project appear more clearly, we start from understanding the idea and then work out the right step.
