Direct communication
You talk to the person actually working on your project. Understanding is faster, decisions are clearer.
About
I'm Yasir Kareem, graphic designer, web designer and developer.
I work from Vienna with more than 17 years of experience across graphic design, brand identity, web design, WordPress and user experience.
In that time I've completed 293 projects for more than 120 clients across Arabic-speaking and European markets.
01 / My Story
I started in graphic design. Web came next.
I began with typography, color, imagery and print. When clients moved their business online, they needed websites, interfaces and digital content that matched the material they already had in print.
I moved into WordPress development, UI/UX, branding, logos and digital products to cover that.
I'm Iraqi, I live in Vienna and I work with Iraqi, Arab and European clients, so I know how language and market context change a design decision.
02 / Trust Numbers
Numbers that summarize a long road of work.
These aren't numbers for display. They represent years of work across different projects, clients, and markets, each requiring a different visual and cultural understanding.
17+
years
293
projects
120+
clients
12
markets
03 / Solo Freelancer
Why I work as a freelancer, not an agency.
Some projects need direct contact with the person who understands the idea and executes it. When you work with me, the idea doesn't pass through layers of management and coordination. You're dealing with someone who listens to your requirements, plans, designs, develops, and reviews. That's not about working smaller — it's about clearer accountability. Every decision in design, content, experience, or development connects back to the project's goal.
Personal accountability
Every project carries my name, so the detail, the result, and the impression it leaves after launch matter to me.
Greater flexibility
Every project has its own circumstances. I don't treat services as fixed templates; I build the solution around what's needed.
Full-range understanding
I combine design, identity, web, and user experience, so the result holds together from start to finish.
04 / How I Think
Before I design, I ask the right questions.
Good design doesn't start from colors or fonts. It starts from understanding the project: who's the audience, what does the client want to say, what impression should a visitor walk away with, and what action should they take? Those questions build design with a function, not an interface without a purpose. The goal is a project that's clear, organized, easy to use, and ready to grow.
Goal
What should the website or design actually achieve?
Audience
Who is the project speaking to?
Message
What value should a client grasp quickly?
Experience
Can a visitor reach what they need without friction?
Trust
Does the project look polished enough to move a client toward the next step?
05 / Tools & Workflow
Tools are part of the process, not the outcome.
I use a combination of design, development, and AI tools to organize ideas, build identities, design interfaces, develop websites, and review details. Tools don't make the result — the result comes from understanding, experience, and using the right tool in the right place.
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Illustrator
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InDesign
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Photoshop
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Lightroom
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Figma
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WordPress
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PHP
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JavaScript
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HTML
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CSS
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WooCommerce
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GitHub
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Premiere Pro
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After Effects
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Claude
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ChatGPT
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Codex
06 / Markets
Focused on the Iraqi market today, with a professional background from Europe.
I have worked with clients and people from Iraq, Austria, Germany, Britain, Syria, Kuwait, Egypt, Sudan, UAE, Lebanon, Algeria and Saudi Arabia.
- Iraq
- Austria
- Germany
- Britain
- Syria
- Algeria
- Kuwait
- Egypt
- Sudan
- UAE
- Lebanon
- Saudi Arabia
07 / What I Work On
What can I help you with?
I work on projects that combine design and web, from building a first identity to developing and improving a site's presence.
Web Design
Clear, responsive websites suited to the project and its audience.
WordPress
Manageable, updateable sites built cleanly and simply.
Brand Identity & Logos
A consistent visual look that helps a project appear with confidence.
UI/UX
Interface and user experience design for websites, apps, and digital products.
SEO
Improving site structure and content so search engines and clients can find it.
Graphic Design & Print
Print and digital materials that serve the identity and support the project's presence.
WooCommerce
Social Media Design
08 / Philosophy
I judge a design by what it does for the project.
A beautiful website that never explains the service leaves your client guessing. A refined logo that breaks at small sizes costs you every time it goes to print.
Good design reads clearly and holds up in use.
06 / Testimonials
What clients say about working together
01 – 06
Yasir designed and programmed my company’s website, and now manages most of the design work and the company’s social media pages. He is really a very careful and responsible person.
Great and clean work! Finally, a template which is not bloated on which you can actually build something. And a designer from Austria as well – we do have good designers over there 🙂 I’ll be in touch in case we need some custom finishing touches.
He was extremely cooperative and did excellent work creating the logo and brand identity for the agency, paying attention to the finest details.
Really easy to use and to adapt. Nice work! Thank you! I really suggest.
Very easy to use, plus amazing quality and awesome RTL support. Thank you!
Very good design, and the addition of the other pages was the icing on top.
Start here
Looking for someone who understands design and web from start to finish?
Whether you're starting a new project, improving an existing site, building an identity, or looking for a clearer digital presence, I start from understanding the idea and then work out the right step.