Direct communication
You talk to the person actually working on your project. Understanding is faster, decisions are clearer.
About
I'm Yasir Kareem — web designer and developer. Design should serve the work, not just look good.
I work from Vienna as a freelance web designer, brand designer, and developer with 17 years of experience in graphic design, visual identity, web design, WordPress, and user experience. Over that time I've completed 293 projects and worked with more than 120 clients across Arabic-speaking and European markets. I help businesses and project owners build a clear digital presence: an identity that communicates, a website that's organized, a user experience that's easy to navigate, and a message that earns client trust quickly.
01 / My Story
I started in design. Web came next.
My background is in graphic design — color, typography, image, and print. Over time, design alone stopped being enough. Projects needed a full digital presence: a clear website, an easy experience, a consistent identity, and content that communicates value. So my work expanded from design into combining it with development. Today I work on WordPress websites, user interfaces, identities, logos, printed materials, and digital experiences. Working between Vienna and Arab markets, particularly Iraq and the Gulf, has given me a broader understanding of how taste, language, and audience expectations differ.
02 / Trust Numbers
Numbers that summarize a long road of work.
These aren't numbers for display. They represent years of work across different projects, clients, and markets, each requiring a different visual and cultural understanding.
17+
years of experience in design and web
293
completed projects
120+
clients
12
countries and markets
03 / Solo Freelancer
Why I work as a freelancer, not an agency.
Some projects need direct contact with the person who understands the idea and executes it. When you work with me, the idea doesn't pass through layers of management and coordination. You're dealing with someone who listens to your requirements, plans, designs, develops, and reviews. That's not about working smaller — it's about clearer accountability. Every decision in design, content, experience, or development connects back to the project's goal.
Personal accountability
Every project carries my name, so the detail, the result, and the impression it leaves after launch matter to me.
Higher flexibility
Every project has its own circumstances. I don't treat services as fixed templates; I build the solution around what's needed.
Full-range understanding
I combine design, identity, web, and user experience, so the result holds together from start to finish.
04 / How I Think
Before I design, I ask the right questions.
Good design doesn't start from colors or fonts. It starts from understanding the project: who's the audience, what does the client want to say, what impression should a visitor walk away with, and what action should they take? Those questions build design with a function, not an interface without a purpose. The goal is a project that's clear, organized, easy to use, and ready to grow.
Goal
What should the website or design actually achieve?
Audience
Who is the project speaking to?
Message
What value should a client grasp quickly?
Experience
Can a visitor reach what they need without friction?
Trust
Does the project look polished enough to move a client toward the next step?
05 / Tools & Workflow
Tools are part of the process, not the outcome.
I use a combination of design, development, and AI tools to organize ideas, build identities, design interfaces, develop websites, and review details. Tools don't make the result — the result comes from understanding, experience, and using the right tool in the right place.
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Illustrator
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InDesign
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Photoshop
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Lightroom
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Figma
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WordPress
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PHP
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JavaScript
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HTML
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CSS
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WooCommerce
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GitHub
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Premiere Pro
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After Effects
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Claude
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ChatGPT
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Codex
06 / Markets
Experience across Arabic-speaking and European markets.
I've worked with people and clients from Britain, Austria, Germany, Syria, Algeria, Kuwait, Egypt, Sudan, UAE, Lebanon, Iraq, and Saudi Arabia. That breadth taught me that design isn't read the same way in every market. What suits a client in Vienna may need a different framing for a client in Baghdad, Dubai, or Riyadh. So I pay attention to language, context, taste, and presentation — especially in multilingual websites and identities.
- Britain
- Austria
- Germany
- Syria
- Algeria
- Kuwait
- Egypt
- Sudan
- UAE
- Lebanon
- Iraq
- Saudi Arabia
07 / What I Work On
What can I help you with?
I work on projects that combine design and web, from building a first identity to developing and improving a site's presence.
Web Design
Clear, responsive websites suited to the project and its audience.
WordPress
Manageable, updateable sites built cleanly and simply.
Brand Identity & Logos
A consistent visual look that helps a project appear with confidence.
UI/UX
Interface and user experience design for websites, apps, and digital products.
SEO
Improving site structure and content so search engines and clients can find it.
Graphic Design & Print
Print and digital materials that serve the identity and support the project's presence.
08 / Philosophy
I look for results that serve the project, not design that gets attention.
Good-looking design matters, but it's not enough. A beautiful website that doesn't explain the service, an elegant logo that falls apart in use, an attractive interface that confuses the user — these are all incomplete solutions. I balance form and function: the project should look polished, read clearly, work well, and push the client toward a clear next step.
06 / Testimonials
What clients say about working together
01 – 06
Yasir designed and programmed my company’s website, and now manages most of the design work and the company’s social media pages. He is really a very careful and responsible person.
Great and clean work! Finally, a template which is not bloated on which you can actually build something. And a designer from Austria as well – we do have good designers over there 🙂 I’ll be in touch in case we need some custom finishing touches.
He was extremely cooperative and did excellent work creating the logo and brand identity for the agency, paying attention to the finest details.
Really easy to use and to adapt. Nice work! Thank you! I really suggest.
Very easy to use, plus amazing quality and awesome RTL support. Thank you!
Very good design, and the addition of the other pages was the icing on top.
Start here
Looking for someone who understands design and web from start to finish?
Whether you're starting a new project, improving an existing site, building an identity, or looking for a clearer digital presence, I start from understanding the idea and then work out the right step.