Brand Identity
Personal brand identity for Hessa, a personal development trainer in Kuwait — custom Arabic symbol, Latin wordmark, a yellow, olive green, and cream palette, and a visual system for business cards, workshop materials, and apparel.
02 / The challenge
Hessa's brand needed to work in two scripts — Arabic and Latin — across training workshops, digital platforms, and printed materials. The identity also had to feel personal and accessible rather than corporate, while still reading as professional.
03 / The solution
I designed a bilingual logo system: a custom Arabic symbol, the Latin name "hessa" in a lightweight typeface, and an Arabic professional descriptor. The symbol works independently as a standalone mark. I chose a palette of yellow, olive green, cream, black, and white for a warm, grounded tone and applied the system to business cards, apparel, and workshop materials.
04 / The result
Hessa has a bilingual personal brand that moves between Arabic and Latin contexts without losing coherence. The standalone symbol gives the identity a flexible anchor across formats, from a business card to workshop materials to apparel.
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