02 / The challenge
The challenge
mdm Autoteile had no visual identity built for the automotive parts market. The brand needed one system that held up the same way on storefront signage, in advertising, and on customer-facing print pieces.
Logo & Visual Identity
mdm Autoteile
Logo and visual identity for mdm Autoteile, an auto parts retailer. The work covers a custom wordmark, a red-black-white color system, logo construction guidelines, and brand applications across signage, advertising, business cards, apparel, and print mockups.
03 / The solution
The solution
I built a wordmark with angular, mechanical lines to match the automotive market. The palette runs red, black, and white, with high-contrast layouts that carry across signage, posters, business cards, and promotional pieces.
04 / The result
The result
mdm Autoteile now runs one visual system across outdoor signage, advertising, print materials, and everyday brand touchpoints. Storefront and print pull from the same wordmark, palette, and construction rules.
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